MagicTone
Every unforgettable place has a visual identity.
We believe it should have a sonic identity, too.
Sound Identities for Exceptional Spaces
Hotels · Restaurants · Boutiques · Spas · Galleries · Retail · Cultural Spaces
Music. Atmosphere. Human Presence.
The Process
01 - Understanding the Space
We begin by understanding your concept, audience and the emotional atmosphere your space should communicate.
02 - Defining the Tone
We translate brand values, architecture, guest journey and atmosphere into a clear musical direction.
03 - Curation & Original Composition
We create the sound programme from carefully selected MagicTone repertoire and, where appropriate, original music developed specifically for the project.
04 - Implementation & Refinement
We prepare the music, playback structure and agreed MagicTone system for your space, then refine the programme as your property evolves.Permanent AV installation, loudspeaker planning and technical room acoustics remain with the property's technical or AV partner.
THE SOUND OF HOSPITALITY
Sound is part of the architecture of experience.
In The Sound of Hospitality, MagicTone founder Julien Vindal explores one of the most overlooked materials in hospitality design: sound.The book examines how music, architecture, service, food, technology and human presence interact to shape memory, emotion and the guest experience.It is the thinking behind MagicTone — and an invitation to listen to hospitality differently.
START WITH THE SPACE
Discovery Call
30 minutes online
ComplimentaryA short conversation to understand your property, your goals and the right next step.Remote Atmosphere Assessment
Up to 5 areas
From €590A focused remote analysis of sound, atmosphere, guest journey and opportunities, including a concise written report.On-site Atmosphere Assessment
1 day · up to 6 areas
From €1,490 + travelAn on-site analysis of your property's sonic and emotional atmosphere, including recommendations and a written report.
Every property is different. Let us design the right approach for yours.
Choose Your Sound Identity
MAGICTONE VENUE ACCESS:
149 € Setup + 59 €/month · per venueCreated for owner-run restaurants, cafés, bars, boutiques and independent spaces that care about atmosphere — without requiring a bespoke sound identity.Venue Access gives your space access to a growing selection of ready-made MagicTone Master Moods through the MagicTone Venue Player.Includes:Access to selected MagicTone Master Moods
Day & Evening programming
Jazz · Chanson · Dub · Lounge · Ambient and selected MagicTone sound worlds
MagicTone Venue Player access via browser
Regular additions and music updates
Use for one registered venueVenue Access uses shared MagicTone Master Moods.It does not include individual music curation, custom composition, a dedicated tablet or a bespoke sound identity.OptionalMetal Mood Card · €59 eachA physical MagicTone access piece for your venue — available in different Mood editions such as Day or Evening.For independently operated venues only.
Not available for chains, franchises or corporate rollouts.Public-performance and collecting-society obligations may vary by country and remain subject to the applicable local regulations.Looking for a sound identity created specifically for your space?
Explore Signature, Tailored and Elite.
Looking for a sound identity created specifically for your space? Explore Signature, Tailored and Elite.
BESPOKE SOUND IDENTITIES
CURATED · CREATED · DESIGNED
Package I: SIGNATURE
Curated for your space
From €1,490 setup + €240/monthA dedicated musical atmosphere created specifically for your venue — curated entirely from the existing MagicTone catalogue.Includes:2 individually curated Moods
approx. 3 hours of music per Mood
Day / Evening dramaturgy or equivalent venue-specific programming
Remote Atmosphere Briefing
1 preconfigured MagicTone tablet with Venue Player
1 Metal Mood Card
Seasonal musical refinements throughout the yearNo custom composition included.Every track is selected and sequenced specifically around the identity, rhythm and atmosphere of your space.Additional playback devices for independently operated zones are available separately.
Package II: TAILORED
Curated. Created. Made for your space.
For spaces that need more than curation.From €3,900 setup + €490/monthA bespoke sound concept combining carefully curated MagicTone music with original compositions created specifically for your venue.Includes:
2 individually curated Moods of approximately 3 hours each,
90 minutes of original MagicTone music,
one House Theme / Signature Track within the original music allocation,
a Sound & Atmosphere Assessment, multi-zone programming,
one preconfigured MagicTone tablet with Venue Player,
Metal Mood Cards matched to the setup, and ongoing musical refinements.
Package III: ELITE
A complete sonic identity.
Bespoke projects from €9,500Designed for exceptional hotels, restaurants, resorts, retail environments and multi-zone spaces requiring a complete musical identity.Elite is developed as an individual sound project rather than a fixed package.Depending on the project, it may include:complete sound and atmosphere strategy
multiple Moods, dayparts and zones
extensive venue-specific music curation
several hours of original MagicTone compositions
exclusive House Theme and sonic motifs
dedicated programming for different spaces and guest journeys
multiple preconfigured MagicTone tablets where required
MagicTone Venue Player environment
Metal Mood Cards and branded playback elements
on-site Soundwalk / Atmosphere Assessment
launch support and team onboarding
seasonal and ongoing musical directionThe final scope is defined by the size, complexity and identity of the project.This is not background music.
It is the sound of the place.
Selected Works
01 - Sound Architecture for Boutique Hotel LobbiesDeep, warm atmospheres that support arrival, presence and quiet luxury.
02 - Evening Sound Design for Restaurants & Lounge SpacesBalanced dub textures that enhance dining without dominating conversation.
03 - Immersive Sound for Spa & Wellness EnvironmentsSlow, spacious frequencies that calm the nervous system and elevate relaxation.
For Full Insight, click here:
Let’s Shape the Sound of Your Space
Every project begins with understanding your atmosphere, your guests, and your intention.
Request a tailored sound concept or schedule a short consultation
Ready to define your sonic Identity?